I recently purchased a new i-phone as my old phone was so old the batteries were not being made anymore, so I was ‘forced’ to upgrade and upgrade I did! Even though I probably don’t need all the ‘bells & whistles’ on my new iphone there are some valuable options and my new phone is far more user friendly.

One application I think is brilliant is the ‘Shop Ethical 2010′ application form the ‘App’ store. It is a great resource that provides information on how to shop ethically at the supermarket. In fact, I do own the ‘Shop Ethical’  little green book I bought from the bookstore a while back, however this i-phone application is much more user friendly to navigate.

Last night I went grocery shopping with i-phone in hand and wandered down the aisles checking various brands ethics ratings and shopped accordingly. You’d be surprised at how many major brands just don’t stack up and the level of information you can get with this app.

The only drawbacks to ‘Shop Ethical’ is that not all information is available on every brand, and information is not available for generic brands such as products ‘made by’ Coles and the other thing is that it only currently offer information on products at the supermarket. Bring on an app for other items such as electronics, clothes, retailers etc!

Of course, if you don’t have an Multimedia phone you can always source the book from good bookshops or buy online.